Are you interested in starting a bottled water company from scratch? If YES, this is a complete instruction for starting a water in bottles business with NO money no experience.
Okay, so we have provided you an in-depth sample bottled water business plan template. We also took it further by analyzing and drafting a sample bottled water marketing plan supported by actionable guerrilla marketing suggestions for water in bottles businesses. In this article, we shall be considering all of the requirements for starting a bottled water business. So placed on your entrepreneurial hat and let’s proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a Bottled Water Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a good and lucrative business venture to launch? If you have what it takes to begin a continuing business, then you should consider starting a bottled water production company in your city. Needless to say there are easily available markets for bottled water no matter the part of the world that you made the decision to start your own water in bottles Production Company. This is so because every individual on the face of the planet earth beverage clean and portable drinking water to survive no matter how it is packaged. Although starting a standard bottled water production company can be capital intensive for an entrepreneur that is just getting started. But if you are able to conduct a thorough general market trends and feasibility studies before launching the business, you are sure likely to breakeven before most businesses that are started on a same time, within same location and under similar economic conditions. The end result is that economic recession barely affects the rate of usage of water in bottles especially during summer period. Basically what most standard bottled water production companies rely about to increase sales cum income generation is robust distribution network within their coverage areas; suppliers, restaurants, sports clubs and resorts et al are a number of the crucial business entities that you need to partner with if you would like to do pretty well in this line of business. Starting a Bottled Water Company - A Complete Guide Industry Overview This is no doubt an extremely lucrative industry that may make one a millionaire if everything work together for good. Water in bottles is one commodity that's consumed in all parts of the world not to mention those that are in the business of producing water in bottles are known to generate sales season in season out if the business enterprise is well - managed. As a matter of known fact, economic downturn hardly affects the consumption of bottled water basically because it is a commodity that's as important as the air we breathe. Production companies in the bottled water industry basically purify bottled water into plastic and cup bottles for consumption. The water in bottles are properly capped and labeled before for sale to everyone accordingly. Companies in this industry usually have an assortment of water offerings, such as for example spring water, mineral water, sparkling water and flavored water in a variety of prizes and sizes. Players in this industry are involved in the manufacturing of ice manufacturing also. It is common to find big companies who are into creation of carbonated drinks and food and beverages take part in the production of bottled water. Research conducted by IBIS Globe shows that in the United States of America, the known level of concentration in the Bottled Water Production industry is modest, as the top 4 players are expected to generate 65.5 percent of revenue. Given the heavy mass weight of industry products and the relatively low benefit per unit sold, bottled water production is normally taken on by large firms with major economies of scale and large investments in transportation. While the majority of water in bottles production is performed as one of many actions within the corporate portfolios of international food and beverage companies, the remaining part of the industry’s production is conducted through small-sized local players. The Bottled Water Production industry is a thriving sector of the economy of the United States of America plus they generates a whooping sum of more than $5 billion annually from more than 565 registered and certified bottle water production companies scattered all around the United States of America. The industry is responsible for the employment of well over 14,360 people. Experts project the bottle water production market to grow at a 4.0 percent annual rate. The Coca Cola Firm, Nestle and Pepsi Co will be the global world leaders in the bottled water industry; they have the lion market share in the usa of America and generally in most countries of the world. Despite the known fact that there are big corporations who are into the production of bottled water, the fact remains that starting a little scale bottled water creation business has minimal barriers to entry, with low start - up capital. Most players in the bottled water production industry are little- to medium-size establishments that focus on the local community. With this type or kind of business, if you want to begin on a small scale, you can decide to start servicing your neighborhood community. All you would want is contacts, packaging, networking and good marketing and customer service skills. However, in the event that you intend starting it on a large scale, you then should consider spreading away from local community to convey level and even national level. Some of the factors and incentives that encourages aspiring entrepreneurs to venture into starting a bottled water production company may be the fact that the required amount needed to start the business enterprise especially when you decide to start a small scale servicing a little community is not on the high side compared to other small scale businesses. So also, the market for bottled water cuts across folks of all races, culture, financial age and status et al. That makes it easier for loads of entrepreneur who are thinking about the business to come into the industry anytime they really want; the entry barriers are very affordable and any critical minded entrepreneur can comfortably raise the start - up capital without collecting loans from the lender. Over and above, the bottled water production industry is a rewarding industry in fact it is open for any aspiring entrepreneur to come in and establish his / her business; you can chose to begin on a small scale servicing a community or you can chose to start on a huge scale with several outlets in key metropolitan areas all over the United States of America. Starting a WATER IN BOTTLES Company - Market Research and Feasibility Demographics and Psychographics The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is so because there are no human being on the face of the earth that will not drink clean and portable water. So as a water in bottles production company, your marketplace should cut across people of different financial standings, culture, religion, age and race et al. All you need to accomplish is to make sure that your water in bottles is packaged is affordable and packaged in different sizes not to mention different prices. With that you will be able to appeal to all your target market. Set of Niches in the Bottled Water Industry Basically, there are no niche areas in the bottled water production industry simply because bottled water are expected to meet same standard in any section of the world hence the sector is strictly regulated. On the other hand, water in bottles production companies are known to continue steadily to improvise so as to continue to expand their marketplace reach which explains why it is now easier to find flavored water in bottles, distilled water in bottles, sparkling water in bottles, bottled water with low PH value and water in bottles packaged in various sizes et al. As a matter of fact, most water in bottles production companies are not overlooked when it comes to making water that are dispense via water dispensers. Competition in the Bottled Water Industry There are just a few businesses that lack competition. One of the good factors about competition may be the fact that it can help one sit down up and rise up to the challenges there are. There is hardly any industry or line of business anywhere in the world where there is no competition, as a matter of known fact, it is competition that brings creativity and innovations in the business world. This goes to show that if you are looking towards starting a bottled water production company, you should brace - up for competitions in the industry then. The truth is certainly you are not expected to compete amongst bottled water production companies in your city, but also international and top notch corporations such as The Coca Cola Company, Pepsi Co and Nestle et al. Most water in bottles company are leveraging on creativity in terms of packaging and marketing to continue to stay afloat in the market. One creativity approach that is common is ensuring that their bottled water conforms to the appropriate PH - level. As a matter of fact it's quite common to find water in bottles production companies especially medium scale and small scale bottled water companies specially labeling their water in bottles for particular occasions to meet up the demand of their customers. For example, a client that's celebrating his / her birthday may hit an agreement with a water in bottles company to specifically label the water in bottles that will be served in the event to conform with the event. No doubt, the truth that there is stiffer competition in the water in bottles production industry isn't hampering the performance of new entrants; most of them know how to recreate and re - strategize to reach out or attract more clients. List of Well Known Bottled Water Brands in the United States of America Atlanta divorce attorneys industry, it isn’t new there are brands that are way before others. This can be attributed to their long staying power, amongst other issues. It is important to state there are larger corporations who are into bottled water production and also there are medium scale and small scale business that are also into water in bottles production. This is so since the market is open for all to participate in. Here are a few of the leading brands in the water in bottles production industry in the United States of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a bottled water production company can’t be reported to be a difficult business enterprise but at the same time, it is definitely a business that requires thorough financial analysis - feasibility studies and market place survey et al if you are looking towards making gains in the industry. Part of what you ought to focus on in this line of business is how to build a typical water purification and product packaging plant, a robust distribution networks, branding and of course how to maintain your machinery and equipment and also to care for your overhead before your business breakeven. Other cost that should be considered during budgeting and preparing are supply of packaging materials, and gas and maintenance costs et al. It is important to try whenever you can to lessen overhead cost when coming up with plans to start a food truck business and also to operate in cities where one can be permitted to cook and prepare your food inside your truck. Well for right now it is just in Chicago that food trucks are not permitted to cook their food of their truck. Lastly, there are a variety of permits that are required to run a bottled water production firm in the United State of America, and of course additionally, there are public health codes to see. Starting a WATER IN BOTTLES Plant from the Scratch Vs Buying a Franchise? Good enough water in bottles production business is one of those businesses that sell franchise; brands which have gained huge market leverage can successfully sell their franchise. Any aspiring entrepreneur who's considering starting a water in bottles production business gets the option of either beginning with the scratch or buying an existing franchise. There are loads of factors that should be considered before choosing the option to follow. Some of the factors to consider are the price of beginning with the scratch or buying a franchise, your financial capability, your vision, as well as your business skills and experience. If your intention of starting a bottled water creation business is to grow beyond one city, if you want to have existence in key cities in the United States and Canada, then starting your water in bottles production company from the scratch is your very best option. But if you just want to begin a business with the aim of just making money and you don’t have the required finance and experience to build a business from the scratch, then it'll pay you to get the franchise of an effective brand in the bottled water production industry. Threats and Challenges of Beginning a Bottled Water Company If you decide to begin your own bottled water production company in the United States, Canada, and Australia or in Europe, you are sure likely to face some threats and challenges that are peculiar to similar business. Some of the difficulties that you are going to confront is finding the right path around government regulations. There are several laws away there that you are expected to follow if you want to run your own bottled water production company in the United States of America, some of the laws are unique to each states in the U.S. Generally, if you are considering starting a bottled water production company in the United States of America and in virtually any part of the world, then you should brace up to handle threats such as for example unfavorable government policies and regulations, economic downturn; usually economic downturn affect the purchasing power of the average women or man on the street. Of program the arrival of another bottled water Production Company in same area where your target market exists. Writing a continuing business Plan for your Bottled Water Company Business plans are one of the all-important things you need to carry out whilst seeking to start a business. With regards to starting a business, the first step you need to take is to write an excellent business plan. As a matter of fact, it really is pretty difficult to run an ongoing business without a good business plan on ground; it'll be tantamount to trials and mistakes and it is not what you would want to subject your time and hard earned money to. A continuing business plan may be the blue print of your business; it is a business document that can aid you to successfully setup a business and also administer / manage the business enterprise. It is not enough to just write a business arrange for the sake of composing one, your business plan should be able to pass reality check; you need to put relevant facts, statistics and figures into consideration when writing your business strategy. The truth is that, the main aim of writing a business plan is not just for the sake of having a business document set up; but to have a detail guide on how to set - up effectively, run and manage your business. Your business strategy should outline and cover strategies about how you intend to work and manage your water in bottles production company. When writing your business plan, ensure that you are moderate when it comes to setting projections in income generation and sales projections et al. It is better to end up being on the safer side which explains why when you are calculating your own future income you should utilize the lower range figures as against the upper range. These are some key factors that you need to also consider when drafting your business plan; Executive overview and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision declaration, and mission declaration, where your company will be located, your management team, your investment philosophy and why people should patronize your services or products perhaps. Other key components which should not be lacking in your bottled water production business plan are your product offering, SWOT analysis, marketing and sales analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, publicity and advertising strategy, budget and begin - up capital generation et al. Choosing the right Location for your Bottled Water Plant With regards to choosing a location for an ongoing business such as water in bottles Production Company, there are fundamental questions you should answer and key factors that must be considered. You are expected to choose a location that is easily accessible especially as it relates to your distribution network and offer of recycleables et al. Affordability, availability of labor and safety are some of the factors that you need to consider also. Despite the fact that water in bottles are consumed by just about anybody, it is important to select a location which will give your economy of scales; a location that will give leverage to favorably contend in the market as a fresh entrant and to make reasonable income et al. Starting a Bottled Water Company - Technical & Manpower Details When it comes to starting a bottled water production company, you then should make plans to create a standard water plant. A standard water plant includes drinking water borehole, effective water treatment and water purifying machines, water bottling devices, a mini lab and great drainage system. So you are expected to put all this equipment and machine in place and in addition purchase standard distribution trucks. Although you can get a used make of the above listed apparatus and machines fairly, but it is advisable to choose new and latest devices and equipment that can serve you for a long time most especially if you have the mandatory money to help make the purchase. If you don’t have the required amount even, you can enter an contract with the suppliers of such water in bottles production machines and tools and spread the payment over a period of time. As regard acquiring a facility, in case you have the required finance, it is to your advantage to acquire a property or lease a facility to be utilized for your bottled water production plant; it usually offers you the freedom to create the facility the way you want to it to be and install safety devices as you so desire. But if you are low on cash, you then don’t have any option apart from to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, then you should look towards getting qualified and competent people to fill up the following roles; CEO (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Sales and Marketing Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck motorists, and Cleaners. Over and over, you will need at the least 15 - 20 staff members to successfully run a little scale water in bottles Production Company. Starting a Bottled Water Company - The Marketing Plan Marketing Strategies and Ideas for Bottled Water The actual fact that the entry barrier for starting a little scale water in bottles production business is low means that there is bound to become more players in the industry regardless of the location you decide to start yours. In essence, you must develop creativity and innovations if you must carve out market for yourself within the obtainable market in your community, city, state or country. So when you are drafting your advertising strategies and tips for your water in bottles production business, ensure that you outsmart what your competitors are offering. Here are a few of the systems you can make use of to market your water in bottles production company; Your bottled water brand simply by sending introductory letters to home introduce, bottled water merchants and various other stakeholders in your target and other cities Open your bottled water production company with a celebration in order to capture the attention of residence who are your first targets Engage in road display in targeted communities every once in awhile to sell your products Advertise your items in community based newspapers, local Television and radio stations List your business and items on yellow pages ads (local directories) Leverage on the internet to promote your bottled water brands Engage in direct marketing and sales Encourage the use of Word of mouth marketing (referrals) Possible Competitive Strategies for Winning Your Competitors in the WATER IN BOTTLES Industry With regards to competing favorable in the bottled water production industry, you would have to be very creative to stay at the top. The truth is certainly that, if your customers have the chance to buy a well cheap and packaged bottled water from your competitors, the possibility of losing them can’t become ruled out. In other to remain competitive in this industry, you must make sure that your bottled water is distributed and always available in outlets within your target market locations. The truth is that if there are fluctuations in the supply of your brand of bottled water, customers can choose to shift settle and allegiance for other options available. So also portion of the creativity and improvements that will keep you highly competitive is to make sure that you produce bottled water in different sizes, packages and flavors et al. it will give your target market options. Possible Methods to Increase Customer Retention for your Bottled Water Company No doubt one of the strategies that you'll need to employ in order to generate repeated product sales from your own customers and to retain them is to make sure that the quality and flavor of your bottled water are constant and will not fluctuate. The truth is that if the taste and quality of your water in bottles fluctuates, you are going to battle to get your customers returning likely; people go for products that are of high quality usually. You may make uses of promotional ideas such as for example loyalty schemes also, direct advertising, door drops, and merchandising. Lastly, ensure that you offer your customers incentives if you want to retain them not to mention continue to generate repeated sales from their website and also to attract new customers. Strategies to Boost your Brand Create and Consciousness a Corporate identity for your Bottled Water Company Regardless of the industry you belong to, the truth is that the marketplace is a dynamic and it needs consistent brand awareness and brand boosting cum promotion to keep to appeal to your marketplace. Your corporate identity as a lot to do when it comes to building a business that is profitable and last long. Listed below are the platforms you may leverage on to boost your brand awareness and create corporate identity for your WATER IN BOTTLES Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the web and social media platforms like; Instagram, Facebook , twitter, et al to market your bottled water brand Install your Costs Boards on strategic places all around major towns in the United States of America Engage in road show every once in awhile in targeted communities Distribute your handbills and fliers in target areas Placement your Flexi Banners at strategic positions in the positioning where we intend getting customers to start patronizing your products. Ensure that your bottled water are well branded and that all your staff members use your customized clothes, and all of your official cars and distribution vans are personalized and well branded. Tips for Owning a Starting a Bottled Water Company Successfully It's the duty of businesses to ensure that they put in place plans that will make sure that the business is successfully work well. The truth is that, irrespective of the kind of business you run, your ability to get all the members of your group on same page all the time is one of the keys you have to successfully run the organization. As the principle executive officer of a water in bottles production company, it is your responsibility to give direction to the continuing business. Part of what you need to do is to ensure that you create period for office meetings; a time where challenges, feedback, projections and relevant problems are discussed. The meetings could possibly be daily, once in a week, weekly or once in a month twice. The bottom line is that there should end up being consistent meetings in your organization. Carrying out appraisals regularly and training your employees will help you run your organization effectively. Encourage your workers to pursue certifications within their various region of specializations; it can help your organization’s profile and of course it will help the individuals. You can decide to or partially sponsor some of the certifications fully. Lastly, you should keep your doors open for suggestions from users of your team as well as your clients. It is crucial to reward excellent performance in your organization; it will go a long way to motivate healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
July 2019
Categories |