Are you thinking about starting a bottled water business from scratch? If YES, this is a complete guide for starting a bottled water business with NO money and no experience.
Okay, so you have already been provided by us an in-depth sample water in bottles business plan template. We also took it additional by analyzing and drafting a sample bottled water marketing plan backed up by actionable guerrilla marketing ideas for water in bottles businesses. In this article, we will be considering all the requirements for starting a bottled water business. So placed on your entrepreneurial hat and let’s proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas Bottled Water Licenses and Permits Bottle Water Marketing Plan Cost of Starting a WATER IN BOTTLES Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a good and rewarding business venture to launch? If you have what it takes to start a continuing business, then you should consider starting a water in bottles production company in your city. Needless to say there are readily available markets for bottled water no matter the area of the world that you determined to start your own water in bottles Production Company. That is so because every human on the face of the planet earth drink clean and portable drinking water to survive no matter how it is packaged. Although starting a standard bottled water production company can be capital intensive for an entrepreneur that is just starting out. But if you are able to conduct an intensive market feasibility and clinical tests before launching the business, you are sure going to breakeven before most businesses that are started on a same day, within same location and under similar economic conditions. The end result is that economic recession barely affects the rate of intake of bottled water especially during summer period. Basically what most standard water in bottles production companies rely about to increase sales cum revenue generation is robust distribution network within their coverage areas; suppliers, restaurants, sports clubs and resorts et al are a number of the key business entities that you ought to partner with if you would like to do pretty much in this occupation. Starting a Bottled Water Company - A Complete Guide Industry Overview This is no doubt an extremely lucrative industry that can make one a millionaire if all things work together for good. Water in bottles is one commodity that's consumed in all elements of the world and of course those that are in the business of producing bottled water are recognized to generate sales yr in yr out if the business is well - managed. As a matter of fact, economic downturn hardly affects the consumption of bottled water merely because it is a commodity that's as important as the air we breathe in. Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption basically. The bottled water are properly capped and labeled accordingly before for sale to the general public. Companies in this market have a variety of water offerings usually, such as spring water, mineral water, sparkling drinking water and flavored water in a range of sizes and prizes. Players in this industry are involved in the manufacturing of ice production also. It's quite common to find big corporations who are into production of carbonated drinks and food and drinks take part in the production of bottled water. Research conducted by IBIS Globe shows that in the United States of America, the level of concentration in the Bottled Water Production industry is modest, as the top four players are expected to create 65.5 percent of revenue. Given the heavy bulk weight of industry items and the relatively low benefit per unit sold, bottled water production is normally taken on by large firms with major economies of level and large investments in transportation. While the majority of water in bottles production is performed as one of many actions within the corporate portfolios of international food and beverage companies, the rest of the part of the industry’s production is performed through small-sized local players. The Bottled Water Production industry is a thriving sector of the economy of the United States of America and they generates a whooping sum of more than $5 billion annually from more than 565 registered and licensed bottle water production companies scattered all around the United States of America. The industry is responsible for the employment of well over 14,360 people. Experts project the bottle water production sector to grow at a 4.0 percent annual rate. The Coca Cola Firm, Nestle and Pepsi Co are the global globe leaders in the water in bottles industry; they have the lion marketplace share in the usa of America and in most countries of the world. Even though there are big corporations who are into the production of bottled water, the actual fact remains that starting a small scale bottled water production business has minimal barriers to entry, with low start - up capital. Most players in the water in bottles production industry are small- to medium-size establishments that cater to the local community. With this sort of business, if you want to start on a small scale, you can decide to start servicing your neighborhood community. All you would need is contacts, packaging, networking and good customer and marketing services skills. However, in the event that you intend starting it on a sizable scale, then you should consider spreading away from local community to state level and even nationwide level. Some of the factors and incentives that encourages aspiring business owners to venture into starting a water in bottles production company is the fact that the required amount needed to start the business enterprise especially when you choose to start a small scale servicing a small community is not on the high side in comparison to other small scale businesses. So also, the market for water in bottles cuts across people of all races, culture, monetary age and status et al. That makes it easier for plenty of entrepreneur who are interested in the business to enter into the industry anytime they really want; the entry barriers are quite affordable and any critical minded entrepreneur can comfortably raise the begin - up capital without collecting loans from the bank. Over and above, the water in bottles production industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to begin on a big scale with many outlets in key cities all over the United States of America. Starting a WATER IN BOTTLES Company - GENERAL MARKET TRENDS and Feasibility Demographics and Psychographics The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is therefore because there are no individual on the facial skin of the earth that will not drink clean and portable water. So as a water in bottles production company, your marketplace should cut across folks of different financial standings, tradition, religion, age and competition et al. All you need to accomplish is to make sure that your water in bottles is packaged is inexpensive and packaged in different sizes and of course different prices. With that you will be able to appeal to all your target market. Set of Niches in the Bottled Water Industry Basically, there are no niche areas in the bottled water production industry simply because water in bottles are expected to meet up same standard in any part of the world hence the industry is strictly regulated. On the other hand, water in bottles production companies are recognized to continue to improvise so as to continue steadily to expand their market reach which is why it is now easier to find flavored water in bottles, distilled water in bottles, sparkling bottled water, water in bottles with low PH value and water in bottles packaged in various sizes et al. As a matter of fact, most water in bottles production companies are not overlooked when it comes to producing water that are dispense via water dispensers. Competition in the WATER IN BOTTLES Industry There are just a few businesses that lack competition. One of the good stuff about competition is the fact that it helps one sit up and rise up to the challenges right now there are. There is hardly any industry or line of business all over the world where there is no competition, as a matter of fact, it is competition that brings creativeness and innovations in the continuing business world. This would go to show that if you are looking towards starting a bottled water production company, then you should brace - up for competitions in the industry. The truth is usually that you will be not expected to compete amongst bottled water production companies in your area, but also international and world class corporations like the Coca Cola Company, Pepsi Nestle and Co et al. Most bottled water company are leveraging on creativity in terms of packaging and marketing to continue to stay afloat in the industry. One creativity approach that's common is making certain their bottled water conforms to the appropriate PH - level. As a matter of fact it's quite common to find water in bottles production companies especially medium level and small scale bottled water companies specially labeling their bottled water for particular occasions to meet the demand of their customers. For example, a client that is celebrating their birthday may hit an agreement with a water in bottles company to specially label the bottled water which will be served in the event to conform with the occasion. No doubt, the truth that there surely is stiffer competition in the bottled water production industry is not hampering the performance of new entrants; most of them understand how to recreate and re - strategize to attain out or attract more customers. List of Well Known Bottled Water Brands in the United States of America Atlanta divorce attorneys industry, it isn’t new that there are brands that are way ahead of others. This can be related to their long stamina, amongst other things. It is necessary to state there are larger corporations who are into water in bottles production and also there are medium scale and small scale business that are also into water in bottles production. This is so because the market is open for all to take part in. Here are some of the leading brands in the bottled water production industry in the United States of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a water in bottles production company can’t be said to be a difficult business enterprise but simultaneously, it is definitely a business that requires thorough financial analysis - feasibility studies and market study et al if you are looking towards making profits in the industry. Part of what you need to focus on in this occupation is how to build a standard water purification and product packaging plant, a robust distribution systems, branding and of course how to sustain your machinery and equipment and to take care of your overhead before your business breakeven. Other price that should be considered during planning and budgeting are supply of packaging materials, and fuel and maintenance costs et al. It is important to try as much as possible to lessen overhead cost when coming up with plans to begin a food pickup truck business and to operate in cities where one can be permitted to cook and prepare your food within your truck. Well for now it is just in Chicago that food trucks are not permitted to cook their food of their truck. Lastly, there are a number of permits that are required to run a water in bottles production company in the United State of America, and of course there are also public health codes to observe. Starting a WATER IN BOTTLES Plant from the Scratch Vs Buying a Franchise? Good enough bottled water production business is among those continuing businesses that sell franchise; brands which have gained huge market leverage can successfully sell their franchise. Any aspiring entrepreneur who's considering starting a bottled water production business gets the option of either beginning with the scratch or buying an existing franchise. There are loads of factors that should be considered before choosing the choice to follow. A few of the factors to consider are the price of starting from the scratch or buying a franchise, your financial capability, your vision, and your business experience and skills. If your intention of starting a bottled water production business is to grow beyond one city, if you want to have existence in key cities in the United States and Canada, then starting your bottled water creation company from the scratch is your best option. But if you just want to begin a business with the purpose of just making profits and you don’t have the required finance and experience to create a business from the scratch, then it will pay you to buy the franchise of an effective brand in the bottled water production industry. Threats and Challenges of Beginning a Bottled Water Company If you decide to begin your own bottled water production company in the usa, Canada, and Australia or in Europe, you're sure going to face some issues and threats that are peculiar to similar business. Some of the difficulties that you are going to confront is finding your way around government regulations. There are several laws away there that you are expected to follow if you would like to run your own water in bottles production company in the United States of America, some of the statutory laws are exclusive to each states in the U.S. Generally, if you are considering starting a water in bottles production company in the United States of America and in any part of the world, you then should brace up to handle threats such as unfavorable government regulations and policies, economic downturn; usually financial downturn affect the purchasing power of the average man or women on the street. Of program the arrival of another bottled water Production Company in same area where your target market exists. Writing a continuing business Plan for your Bottled Water Company Business plans are among the all-important things that you have to carry out whilst seeking to start a business. When it comes to starting a business, the first step you should take is to write a good business plan. As a matter of fact, it really is pretty difficult to run a continuing business without a good business anticipate ground; it'll be tantamount to trials and mistakes and it is not what you would want to subject your time and wages to. A Business plan may be the blue print of your business; it is a business document that can aid you to successfully setup a business and in addition administer / manage the business. It isn't enough to just write a business arrange for the sake of composing one, your business plan should be able to pass truth check; you must put relevant facts, figures and figures into consideration when writing your business program. The truth is that, the main aim of writing a business plan is not merely for the sake of having a business document set up; but to have a detail guide on how to effectively set - up, work and manage your business. Your business plan should outline and cover strategies on how you intend to run and manage your bottled water production company. When writing your business strategy, make sure that you are moderate when it comes to setting projections on income generation and product sales projections et al. It is better to end up being on the safer side which explains why when you are calculating your future income you should utilize the lower range statistics as against the higher range. These are some key factors that you need to consider when drafting your business plan also; Executive overview and Company’s descriptions: you are anticipated to write about the concept of your business, descriptions of your company, your company’s vision statement, and mission statement, where your company will be located, your management team, your investment philosophy and why people should patronize your products or services perhaps. Other key components that should not be lacking in your bottled water production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, costing and financial projection, management techniques, expansion strategies, publicity and advertising strategy, budget and start - up capital generation et al. Choosing a Suitable Location for your Bottled Water Plant With regards to choosing a location for a continuing business such as water in bottles Production Company, there are fundamental questions you should answer and key factors that must be considered. You are expected to choose a location that's easily accessible especially since it relates to your distribution network and offer of raw materials et al. Affordability, availability of labor and safety are some of the factors that you ought to consider also. Despite the fact that water in bottles are consumed by all and sundry, it is important to select a location which will give your economy of scales; a location which will give leverage to favorably contend in the market as a new entrant and to make reasonable profits et al. Starting a Bottled Water Company - Technical & Manpower Details When it comes to starting a bottled water production company, then you should make plans to build a standard water plant. A standard water plant includes water borehole, effective water treatment and water purifying machines, water bottling machines, a mini lab and great drainage system. Which means you are expected to put all this equipment and machine in place and also purchase standard distribution trucks. Although you can get a fairly used make of the above listed tools and machines, but it is advisable to go for new and latest devices and equipment that can serve you for a long period most particularly if you have the mandatory money to make the purchase. Even though you don’t have the mandatory amount, you can enter an contract with the suppliers of such bottled water production machines and products and spread the payment over a period of time. As regard acquiring a facility, should you have the required finance, it really is to your advantage to get a property or lease a facility to be used for your bottled water production plant; it usually offers you the freedom to create the facility how you need to it to become and install safety devices as you so desire. But if you're low on cash, then you don’t have any option other than to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, you then should look towards getting qualified and proficient people to fill the following roles; Chief Executive Officer (Owner), Plant Manager, Human Resources and Admin Manage, Merchandize Manager, Sales and Marketing Manager, Accountants / Cashiers, Production Employees / Machine Operators, Distribution Truck motorists, and Cleaners. Over and above, you will need at the least 15 - 20 workers to successfully run a little scale water in bottles Production Company. Starting a Bottled Water Company - The Marketing Plan Marketing Strategies and Concepts for Bottled Water The actual fact that the entry barrier for starting a little scale bottled water production business is low means that there is bound to be more players in the industry regardless of the location you decide to start yours. In essence, you must develop creativity and innovations in the event that you must carve out market for yourself within the obtainable market in your community, city, state or country. So when you are drafting your marketing strategies and tips for your bottled water production business, ensure that you outsmart what your competition are offering. Here are some of the systems you can use to market your water in bottles production company; Your bottled water brand by sending introductory letters to home introduce, bottled water merchants and various other stakeholders in your target and other cities Open your bottled water production company with a celebration so as to capture the attention of home who are your first targets Engage in road show in targeted communities from time to time to sell your products Advertise your items in community based newspapers, local Television and radio stations List your business and items on yellow pages ads (local directories) Leverage on the internet to promote your bottled water brands Engage in direct marketing and sales Encourage the use of Referral marketing (referrals) Possible Competitive Strategies for Winning Your Competitors in the Bottled Water Industry When it comes to competing favorable in the bottled water production industry, you would need to be extremely creative to stay on top. The truth is definitely that, if your customers have the chance to buy a well packaged and cheap bottled water from your competitors, the probability of losing them can’t be ruled out. In other to remain competitive in this industry, you must ensure that your bottled water is distributed and always available in outlets within your target market locations. The simple truth is that if there are fluctuations in the supply of your brand of water in bottles, customers can choose to shift allegiance and settle for other options available. So also area of the creativity and improvements that will keep you highly competitive is to make sure that you produce bottled water in different sizes, flavors and packages et al. it shall give your target market options. Possible Methods to Increase Customer Retention for your Bottled Water Company No doubt among the strategies that you would need to employ to be able to generate repeated sales from your customers and to retain them is to make sure that the quality and taste of your bottled water are constant and will not fluctuate. The truth is that if the quality and taste of your water in bottles fluctuates, you are likely going to struggle to get your customers coming back; people go for products that are of top quality usually. You may make uses of promotional ideas such as loyalty schemes also, direct advertising, door drops, and merchandising. Lastly, ensure that you offer your visitors incentives if you want to retain them and of course continue to generate repeated sales from their website and also to attract clients. Strategies to Boost your Brand Consciousness and Create a Corporate identity for your WATER IN BOTTLES Company Regardless of the industry you belong to, the truth is that the marketplace is a dynamic and it needs consistent brand awareness and brand boosting cum promotion to keep to appeal to your target market. Your corporate identity as too much to do with regards to creating a business that is lucrative and last long. Here are the platforms you can leverage on to boost your brand awareness and create corporate identity for your Bottled Water Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Costs Boards on strategic locations all around major metropolitan areas in the United States of America Engage in road show every once in awhile in targeted communities Distribute your fliers and handbills in target areas Position your Flexi Banners at strategic positions in the location where we intend getting clients to begin patronizing your products. Ensure that your bottled water are good branded and that all of your staff members put on your customized clothes, and all your official cars and distribution vans are personalized and well branded. Tips for Owning a Starting a Bottled Water Company Successfully It's the duty of businesses to ensure that they set up plans that will ensure that the business is successfully work well. The truth is that, irrespective of the type or kind of business you run, your capability to get all the members of your team on same page at all times is among the keys you should successfully run the organization. As the principle executive officer of a bottled water production company, it is your responsibility to give direction to the business. Part of what you should do is to ensure that you create period for office meetings; a right time where challenges, feedback, projections and relevant issues are discussed. The meetings could daily be, once in a week, a week or once in a month twice. The end result is that there should be constant meetings in your organization. Carrying out appraisals on a regular basis and training your employees shall help you run your organization effectively. Encourage your workers to pursue certifications in their various region of specializations; it shall help your organization’s profile not to mention it will help the individuals. You can choose to fully or partially sponsor some of the certifications. Finally, you should keep your doors open for suggestions from users of your team and your clients. It is vital to reward excellent efficiency in your organization; it shall go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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